helium 10 vs jungle scout vs viral launch

As an Amazon seller, are you overwhelmed by the number of seller tool services available in the marketplace?  How do you know that the tool you’re thinking of selecting or are currently using is right for your FBA business?  In This Amazon seller tool comparison, we break down Helium 10 vs Jungle Scout vs Viral Launch.  At the end we include our pick for best Amazon seller tool of 2021.

You can’t go wrong with any of the three products we’re reviewing, but there are differences to highlight.  FBA Global has exclusive coupons for each of the tools.  If you’re planning to purchase any of these services, make sure you use the discount coupon for reduced rates.  Below we compare the very best of the best. Keep reading this FBA Global breakdown for coupon codes to use for 3 if you are going to sign up.

What Features Make an Amazon FBA All-in-one Software Tool Great?

Before we go into the details, let’s discuss what makes a great Amazon all-in-one seller tool.  The best Amazon FBA tools have the following features:

  1. Detailed data that is filterable and easily interpreted
  2. Keyword and product research tools
    • Reverse ASIN functionality is key
  3. Niche/Opportunity Evaluation
  4. FBA Product Calculator
  5. Keyword ranking tracking
  6. Automated email functionality
  7. Profit and loss data
  8. Chrome extension that integrates with the Amazon catalog

Helium 10 vs Viral Launch vs Jungle Scout – Feature Comparison

Helium 10 vs Jungle Scout vs Viral Launch

As you can see from the graphic, in 2021 Helium 10 offers the most features.

Helium 10 vs Viral Launch vs Jungle Scout – Pricing Comparison

helium 10 vs jungle scout vs viral launch

Basic Plans

When it comes to pricing, Jungle Scout and Viral Launch offer options while Helium 10 offers a free plan (Note: the ability to use Helium 10 features is limited so if you’re trying to do high-frequency searching their free plan won’t suffice). 

Basic plans usually include only the most core tools in the product.  The Basic plans may be a good option for your initial product purchase, especially if you’re Amazon FBA business is in start-up mode.  The key difference among the Basic plans:

  1. Helium 10 offers its Basic plan at no cost.  Jungle Scout’s Basic plan is cheaper than Viral Launches. 
  2. Viral Launches Basic plan doesn’t include many of their core features (see graphic below).  If you are deciding between Jungle Scout’s Pro and Viral Launch’s Essentials, we recommend Jungle Scout for a plan that includes more tools.

See Viral Launch’s Basic Plan Below

helium 10 vs jungle scout vs viral launch

Premium Plans

Premium plans can be thought of close to Standard Plans that include the majority of the features offered by the service provider.  While Basic provides some tools, each software’s Premium plan unlocks all features for the user.  As you can see from the chart, Jungle Scout is the least expensive option in the Premium section. 

  1. Helium 10’s Premium plan (Called Helium 10 Platinum) includes all of its core features except its PPC tool called “ADS”.    
  2. We do note that neither Jungle Scout, nor Viral Launches Premium Plan include PPC either, though Viral Launch’s Advanced plan (Brand Builder) includes Amazon PPC.

Advanced Plans

The Advanced plan is based on enhanced tools for each software.  The Advanced plan can vary, but the key difference is that Helium 10 and Viral Launch offer PPC campaign management tools with their Advanced offerings while Jungle Scout does not.

  1. Jungle Scout Professional: Track up to 1000 ASINs
  2. Viral Launch Brand Builder: Amazon PPC platform + Automated features
  3. Helium 10 Platinum: Amazon PPC management platform + ability to connect to 4 different Amazon Seller Accounts

Through its Advanced plan, it’s clear that Helium 10 offers the best value.  The addition of PPC software to their already extensive list of Amazon seller tools makes the Helium 10 Diamond plan the most elite offering in the marketplace.

Which Software Has the Most Accurate Sales Estimate Data?

Each tool has its own version of Amazon sales estimation. These estimates are developed by each tool, by taking the product inventory levels and Amazon’s Best Selling Rank (BSR) and using internal software to estimate sales per month  at the product level.

To test the accuracy of the sales estimation tool for each product, I used the Chrome extensions to estimate the 30-day sales numbers on three of my own Amazon products that I have actual sales figures for. 

The chart below shows the sales estimates vs actual sales figures varied for each of the three tools. 

None of the tools were “spot on” in predicting the actual sales, but Helium 10 and Jungle Scout came closest.

helium 10 vs jungle scout vs viral launch


Which Software Has the Most Accurate Amazon Keyword Search Estimates?

In addition to product sales estimations, each of the Amazon tools we’re discussing has its own version of an Amazon keyword search estimator.  This estimator displays keyword search volume  by Amazon customers, on a monthly basis.

While Amazon no longer provides explicit keyword volume  (they did back in the day), they do provide overall keyword rank data through the Brand Analytics tool.

By using the Brand Analytics Search Term report, we can access the search volume and rank for the last 30 days for three different search terms. 

We don’t know the exact volume from Amazon, but the search volume should go from highest to lowest in accordance with the frequency rank listed above.

Let’s see how the keyword research tools performed:

helium 10 vs jungle scout vs viral launch

Each tool’s keyword search numbers aligned with the Amazon frequency rank for each search term.  Helium 10 and Jungle Scout captured greater keyword search volume for each term than Viral Launch.

How to Choose Between the Tools

If you’re trying to decide between Helium 10, Viral Launch and Jungle Scout, take into consideration the following:

  • Is your Amazon brand large or small?
  • What features do you need the most right now?
  • What features are most important to your business for the next 12 months?
  • Are you expecting to grow and expand or simply stay at your current sales level?

By answering these questions, you’ll gain solid understanding and insight into which tool best suits your business needs.

Helium 10 vs Viral Launch vs Jungle Scout – Which is Best?


Let’s say you’re just starting a business, and you need help optimizing your SEO, keeping track of small amounts of sales and tracking keywords. Helium 10 offers an abundance of features and tools that can help you. You can learn about and from the competition, build on your knowledge and grow your business over time.

Now, let’s switch gears.  Say you own a large, well-established Amazon business that generates thousands of dollars in sales daily or weekly.  In this case, you should already know what to track in terms of products and keywords. You probably already have a good idea of the competition and don’t need to keep an eye on them as frequently. Your business is already established and growing, so your need for a seller tool will be different.   Now you need assistance managing its larger scale.  Your choice of a product tool will be different from a new business in start-up mode, and you’ll need to assess that need accordingly before making your seller tool choice.

FBA Global 2021 Final Rankings:

1. Helium 10

2. Viral Launch

3. Jungle Scout

In 2021, Helium 10 is the most robust Amazon seller tool on the market.  Viral Launch is second because of its enhanced product launch and PPC functionality.  A serious contender is Jungle Scout, which has everything you really need at the lowest monthly cost.   The issue with Jungle Scout is that as your Amazon FBA business grows, you’ll want a PPC tool.  If you’re a Jungle Scout user, you’ll need a second subscription for PPC management.  A key to scaling as an Amazon seller is consolidating as much as possible.

If you’re making a business decision in 2021, it may serve you well to begin with Helium 10 and if you scale to a massive size, re-evaluate at that point. If you have any questions about which Amazon seller tool is right for your Amazon FBA business, reach out to FBA Global or visit our full reviews of the tools.

Amazon Seller Tools

  1. Helium 10
  2. Jungle Scout
  3. Viral Launch

Coupon Codes

As promised, we have exclusive coupon codes for all 3 tools.  Use these codes to get serious discounts when you are signing up! 

Helium 10

helium 10 coupon code

50% OFF First Month – FBAGLOBAL50

10% OFF for LIFE – FBAGLOBAL10

Viral Launch

viral launch coupon code

15% OFF for LIFE – FBAGLOBAL

Jungle Scout

jungle scout coupon code

100% OFF First Month, 15% of Annual Plans

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